Announced at SYNC25 in Tokyo

Yasmin was recognised for building the infrastructure that makes inclusion durable. As Executive Director of Open Style Lab and a designer and educator in her own right, she has created pathways, toolkits and accessible maker spaces that give organisations something concrete to adopt, not just admire. Her work embeds disability leadership into design education, reshapes physical environments so disabled creators can lead on equal terms, and equips multidisciplinary teams with co-design methods they can replicate and scale. This is long-term capacity building rather than individual heroics, and it is already shifting who gets to make, teach and shape the future of design.

Victoria was recognised for raising the bar in adaptive fashion and pushing the industry past token gestures toward real structural change. As a disabled designer, founder of Unhidden and a driving force behind Primark’s adaptive range across ten countries, she brings lived expertise into decision-making spaces that have historically sidelined it. Her work sharpens what “good” looks like in mainstream retail by pairing thoughtful, community-led design with commercial scale and affordability. She has also built momentum across the wider sector through education, visibility and advocacy, helping shift expectations of what adaptive fashion should deliver. System ownership sits with the brands, but those systems improve when voices like Victoria’s are taken seriously.

Cameron has built a remarkable 27‑year career at Coca‑Cola championing disability inclusion and authentic representation. His leadership has helped bring visibility and voice to underrepresented communities, inspiring meaningful change across the brand. One of the standout achievements: the creation of a new ASL sign name for Coca‑Cola in partnership with Gallaudet University. The collective effort and expertise from Coca-Cola’s and Gallaudet’s teams merged diverse perspectives, creative excellence, and cultural insight to deliver work that resonates far beyond the company. This kind of truly inclusive initiative was made possible by leaders like Cameron and Coca‑Cola’s inclusive culture, where lived experience is valued and diverse voices lead the creative process. It’s a commitment that continues to shape how the company marks moments of reflection, including October’s National Disability Employment Awareness Month (NDEAM), celebrating the contributions and impact of people with disabilities worldwide.